guest - flak

two captions one graphic

Today’s entrant for worst infographic comes to us courtesy of Esquire, April issue (Robert Redford cover), from a fluff piece about the TV show Mad Men.

We have two captions, each containing one fact, surrounding a single graphic. First, we have “nearly half” which might reasonably be presented as a pie chart. Then we have a pie chart of sorts, but with 34% in the middle. Then we have “34 percent more likely” which is the kind of fact that is not reasonably presented as a pie chart. I guess the artist decided to pick the format according to the first fact and the info from the second fact? What would have happened if the second statistic exceeded 100%? (Or worse, was negative? Would the colored region have started at the top and gone counter clockwise?)

poor infographic

Posted 2013-05-02 14:18:45 by tedu Updated: 2014-02-18 07:18:24
Tagged: magreview rants